You don’t need an Apple-sized bank account to build an effective branding strategy from the ground up. There are plenty of things you can do to help your business stand out, grab your customers’ attention, and make your business memorable without blowing your budget. Let’s take a look at five branding strategies that will help you take your small business to the next level. Here’s how to brand your business courtesy of reelsofjoy.org:
- Define your brand identity
Branding is more than just a logo you slap on your website. Your branding is who you are as a company; it’s your values and your mission, it’s the way you treat your customers, it’s the look and feel of your visual assets. So, before you can move forward with the more tactical steps in your branding strategy (like designing your logo), you need to take the time to get really clear on who you are as a company—or, in other words, your brand identity.
- Get visual with your branding
Once you’ve defined who you are, who your customers are, what makes you special, and what’s working in your industry, it’s time to start actually designing your brand. This step is just as crucial for branding your small business as it is for larger businesses.
Here are a few things you’ll need to create the look and feel of your brand:
A brand style guide. Before you start designing, it’s important to figure out the details of your design strategy, like your brand color palette, fonts, and design do’s and dont’s. A brand style guide is a great way to organize your design details and make sure you, your designer, and anyone else working on your brand is on the same page with your brand’s direction.
A logo. Your logo is like the face of your company; it’s the first thing most of your customers will see when they encounter your brand—and it’s the visual asset that will be most closely tied with your business. Your logo should be the first thing you design, as it will act as the jumping off point for all of your other visuals (like your website and your business cards). Check out the logo at online real money casinos to get an idea.
Business cards. If you’re in business, you need a business card—and the design should match your logo and your other design assets.
A website. Your website is like your company’s piece of digital real estate—and when people visit your website, the look and feel should be consistent with the rest of your branding.
- Establish yourself as a subject matter expert with the right content
As a small business, you might not have a huge advertising budget. But luckily, you don’t need to spend millions in ad dollars in order to get yourself in front of the right people. There’s a better, easier, and more affordable way to get your name out there—and that’s content marketing.
Content marketing works on so many levels. First, it gives you the opportunity to show off your industry expertise; by establishing yourself as a go-to resource and subject matter expert in your field, your audience will come to trust you—and, when it comes time to them to choose a company to do business with, you’ll be the first place they go.
- Look for partnership opportunities
People like to do business with brands they trust. But if you’re a new brand, establishing that trust can be time consuming. But a great way to speed up the process? Look for partnership opportunities with other brands your customers already work with. Think of it as trust building by proxy; if your customers are introduced to your brand by a brand they already know and trust, they’re much more likely to extend that trust to you—and give you their business as a result.
- Be a superhero for your customers
If you want to truly stand out in today’s hyper-competitive market, it’s not enough to talk to the talk—you need to walk the walk, too. Your branding is about more than your logo, your marketing strategies, or how you grab customers’ attention—it’s about what you do once you’ve connected with those customers. The reputation you gain—and what customers say behind your back—is the most important part of your branding.