The world of technology changes quickly, and as we have more computing power at our disposal on devices we can keep in our pockets, it becomes possible to do things that would have been unimaginable just a few years ago.
One of these is augmented reality, but what is it and what does it mean for web design? Augmented reality is about breaking down the boundaries between the physical and virtual worlds. It can provide information relating to where a user is or what they’re doing.
What can it actually be used for? In many applications, it is used in conjunction with the camera of a smartphone or tablet. This can be to identify points of interest in a street, for example, or in a store to highlight the latest special offers. It can also be used to provide experiences like a virtual changing room so that people can see how an outfit will look when they are wearing it.
It can be used in museums and galleries to give visitors an explanation of exhibits right on their own devices. There are also opportunities for education using AR devices to improve learning experiences.
Designing for AR
For web designers, this means a whole host of new considerations. For example, they need to be aware of the opportunities AR offers to improve digital marketing and display information in innovative ways. If you are looking for a website design company Gloucester has several including https://www.net9design.com. You need to be sure that they understand the latest trends and technologies in user interface design that AR enables, such as adding 360-degree videos to websites to deliver an immersive experience.
Of course, all of these uses of AR are possible with existing technology on smartphones and other devices. What does the future hold? Increasingly, we will be using wearable devices. Things like smart glasses will enhance the AR experience even further, allowing information to be delivered in real time in just about any situation.
Ultimately, AR is all about customer experience, and web designers need to understand how it can be used to deliver on this in a positive way, enhancing the usability and effectiveness of the site rather than just adding the technology to sites for its own sake.