QR code, a growing trend: How QR codes are used in the corporate business?
The business generated by the QR code is constantly growing: By 2022 about 5.3 billion coupons can be redeemed by smartphones via QR codes and as many as 1 billion mobile devices will support functions for reading QR codes.
The surveys conducted by Juniper Research, a leading company in the marketing insights sector, highlight the growing positive trend regarding the use of the QR code: two-dimensional codes are registering a particularly positive diffusion thanks to the continuous development of the Internet and the technological potential of mobile devices. The QR codes are now an integral part of everyday life: just think of Apple’s iOS 11 update which has made it possible to abandon specific applications by scanning 2D codes exclusively through the smartphone’s camera.
