If you’re starting from zero, building an impressive email list can feel like an impossible feat. Here, we’ll cover some high-quality strategies to build an email list from scratch. Best of all, these strategies are designed to cultivate a loyal email subscriber base, so you can use your emails to attract better long-term customers, following several research made by users of best online casino Australia.
- Create a pop-up or slide-in for each page of your site
A pop-up might sound initially bothersome, but I’m not talking about those early 2000 pop-up’s that promised you’d “Become a Model NOW”. Instead, I’m talking about timed pop-up ads, or onsite retargeting. After a user spends a certain amount of time on your page, she can receive a pop-up relevant to the content on that page, or to her behavior. Examples include exit pop-ups, which appear when a user tries to leave the page, or scroll pop-ups, which appear after the user scrolls a certain percentage down the page.
Digital Marketer conducted a case study to determine the value of onsite retargeting. For one experiment in particular, Digital Marketer introduced a pop-up ad to returning visitors only, which appeared after a visitor spent 15 seconds on their site:
Digital Marketer ensured this pop-up didn’t show up if someone came to the page from the newsletter (in which case, they were already signed up), and also didn’t pop-up on a sales page (which could interrupt someone’s purchasing decision).
As you can see, Digital Marketer also took the time to offer meaningful content, a digital marketing toolbox, in their pop-up ad. With an impressive offer, your pop-up is no longer obtrusive or interruptive — it’s simply helpful.
Ultimately, their campaign generated 2,689 leads in two weeks, and increased their average time on page by 54%. Pop-ups aren’t always gimmicky, and if done right, you’re able to appeal to your visitor with quality content when and where they need it.
- Create a timed pop-up survey
Most people don’t visit a new website and think, “Huh, so where’s the email sign-up form?” Often times, you need your viewers to feel invested in your content before you present them with a request for their emails. To build your email list, you might want to reach out to visitors on specific pages with surveys related to that content. I’m more willing to answer an “A or B” survey question if I’m already invested in the content — it feels like a fairer trade-off.
For instance, University of Alberta’s email subscriber list grew almost 500% in one year alone, thanks to a timed pop-up survey they implemented:
The University of Alberta’s pop-up survey only appears after a visitor remains on a news’ page for 10 seconds. At that point, the viewers’ seen some value from the content, so ideally they’re more inclined to sign up for emails from the source.
The University of Alberta’s survey pop-up is also one of the easiest forms I’ve ever seen. You enter your email and you’re done. People are often deterred from signing up when the form is too long and they don’t have the time, so a simple yes or no question might be your best bet for growing your email list.
- Create a personalized CTA (call-to-action) for each blog or landing page.
A personalized calls-to-action have a 42% higher view-to-submission rate than calls-to-action that are the same for all visitors — that’s almost double your potential email subscribers.
- Use humor or sarcasm in your CTA’s “no, thanks” copy
We’re so infiltrated with “Yes or No” web offers on a daily basis, we barely see them anymore. To increase your email lists, you might want to try injecting some personality into your CTA copy, like when you’re playing games at best casino online with great focus.
- Describe value in your CTA
We’ve talked a lot about different formatting you might use in your CTA’s (including pop-up ads or personalized offers embedded in blog posts), but what about the language in the CTA itself? You can rely on more than humor and sarcasm to get clicks.
To optimize sign-ups, ironically, you don’t want to use the words “sign up.” Who wants to “sign up” or “subscribe” to more junk emails? Instead, you want to outline the value you can offer upfront, using language like, “Download,” “Featured”, “Exclusive,” “Access.”
- Pitch your email newsletter on your social media accounts and email signature
You might not have a long list of email subscribers, but that doesn’t mean you don’t have a network. If you have a following on Twitter, a fan base on Facebook, or businesses you communicate with via email, why not use those firm and loyal connections to build an email list? You might try pitching an email newsletter on your business’s Facebook, Twitter, or LinkedIn accounts. The people who follow you on those sites already know they like you, but they aren’t necessarily the same people who receive your newsletter. Give them the option.