SMEs can find it hard to compete against global conglomerates, but they have an ace card that large corporations cannot match – the ability to connect with local customers. Here are four of the easiest ways to exploit this opportunity.
Partner with local advocates
Friends and family members are great at generating word of mouth recommendations, but if a local celebrity is already frequenting your brand, ask if they would be interested in partnering with you in a mutually beneficial arrangement that will increase your visibility while strengthening their local connections.
Attend local events
Booking a stall at local events won’t break the bank but will put you face to face with existing and potential customers, allow you to showcase your brand at its best and generate sales. Alternatively, why not attend a local networking event? Many corporate events are listed on the Meetup website, and it’s easy to book and secure your attendance.
Invest in offline marketing
Customers invariably assume that the companies that they interact with online are nowhere near their actual location, whereas offline marketing targets those within your local community and is the best way to get your brand seen. A folded leaflet printers Stroud such as wheatleyprinters.co.uk/printing-services/marketing-materials/folded-leaflet-printers/stroud can produce high-quality and eye-catching business cards and printed adverts to promote your business within your local area.
Give something back
Running competitions and rewarding engagement with freebies and discounts allows you to appeal directly to locals. You could even include a QR code on your printed advertisements to entice customers into subscribing to your newsletter.
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