Digital travel planning in a post-pandemic era
The pandemic was a wake-up call for the travel industry and digital travel planning has evolved over the past years. The disappearance of millions of people at once made people worldwide realize how little they know about their loved ones, friends or business partners. The Us trip ideas that travel companies have been dreaming about before the pandemic finally became a reality as people worldwide became closer to their screens through the pandemic and stayed at home.
What can travelers expect from now on?
The travel industry evolved from brands offering services that could be booked to websites and apps which were more experience-oriented, where the traveler would get inspired prior to getting them ready to book. Travelers became more active in their planning and even when they started booking their trips, it was usually just the final step of an online research process. All inclusive resorts in Spain became very popular because they are safe and easy to book.
Some of the biggest changes in the travel industry over the past years were:
– The disappearance of millions of people at once made people realize how little they actually know about their loved ones, friends or business partners.
– Brands started offering services that could be booked and became more experience-oriented.
– Travellers became more active in their planning and even when they started booking their trips, it was usually just the final step of an online research process.
What will digital travel planning look like in a post-pandemic era?
It is hard to predict how digital travelers will behave when they return to their screens and re-start their travel planning, but it can be said for sure that the pandemic will have changed its behavior.
Many travelers are already active in digital travel planning and they want to be able to plan, book, and share their trip before, during, and after their travel.
The following key points show what people could expect from digital travel planning in a post-pandemic era:
– A traveler wants to be able to plan, book, and share his trip before, during, and after his travel.
– When people don’t know your destination, it’s difficult for them to be inspired and often they will not travel at all.
– There is a need for providers to be locally active in the regions where they are considering their holiday or business trip.
– People expect providers to be locally active in the regions where they are considering their holiday or business trip. (When people don’t know your destination, it’s difficult for them to be inspired and often, they will not travel at all.)
– The trust in providers is growing. People want to be able to plan and book directly through them and do not want third parties (like Booking.com) anymore.
– Digital travel planning became more and more active where the traveler was not just getting inspired but he/she also wanted to be seamless as possible able to plan, book, and share his trip before, during, and after his travel.
Digital travel planning in a post-pandemic era requires simple but more flexible interfaces that allow digital travel planners to plan, book, and share their trip before, during, and after their travel.
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