Storytelling in PR

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If you are invested in the story, you want to know what happens next. You become a participant in the story. Research has shown that our brains have been wired to search for story patterns. They have a predictable and logical formula that we enjoy.

The best stories are those that keep us interested, make us listen, touch our emotions, and motivate us to take action. Storytelling is everywhere we look today, in video games, Netflix series and YouTube channels.

Storytelling is a vital part of PR. The PR part of marketing is where you share your brand’s story with customers, potential clients, employees and media. For help from a Cheltenham PR Agency, contact https://headonpr.co.uk/

Your company can create loyal customers and win new ones with a compelling brand story. It will also excite your employees about their work and attract the media.

Take full control over your brand’s story if you haven’t yet. Do not let outside influences shape your brand story!

How to tell a good story about PR

Create a brand voice that is clear and consistent. Start reading the homepage of your company aloud. Imagine the person who made these statements.

Are you able to see them? Is it a woman or a man? Would you like to go for coffee with them?
This exercise may seem silly, but it is important to determine if you are able to draw your potential customers into your brand in just a few seconds, as you should.

The voice of your brand is the first thing that people hear when they interact with you, whether it’s a journalist, a job candidate, or a potential client. It’s still true that people buy from other people.

To begin shaping a brand voice, you must first determine the mission and values for your brand. Now is the perfect time to put these into writing. Determine:

What problems are we solving with our products or services for our customers?
What will be the impact of our solution on our client’s life? What is their “win?”
What are the values that we share with our customers?

The hero’s story is a framework that includes characters, plot, conflict and resolution. The same structure is perfect for PR storytelling, and you should consider it when writing your brand story.

The “hero” in PR storytelling can be portrayed in two distinct and different ways.

First, the product or service is the hero. Second, you can make the client a hero by using your product or service. For example, a parent could deliver a tasty and healthy after-school snack to their children.

Your story’s plot is your client’s journey, from frustration to a wise solution. Resolution is the description of their new reality after the conflict is resolved.