Do you know how the new data protection law affects your website? The user linked to a specific page can have more control over the use of their own personal data thanks to this new regulation that will be effective as of May 25, 2018.
Much more demanding than the current organic law of data protection (LOPD), especially in relation to digital environments, the RGPD will be imposed on the legal regulations of each country to the point that those responsible for a website should take note of each one of their demands if they want to avoid fines of up to 20 million euro’s that can bring about the breach of any of the points stipulated by this new regulation of influence at European level.
Despite the fact that the previous legislation was obligatory for all those who had a web page, the truth is that many marketers and bloggers did not move within the framework of legality. And, is that, rather than guarantee the rights of users, what was sought was to achieve a greater number of subscriptions or conversions. One of the main changes imposed by this new law is that it will focus on ensuring the rights of the user, who is given maximum control and power over their own personal information.
This is how the new data protection law or RGPD affects your website
To know how this new regulation affects your website, you must remember that you must comply with a series of requirements such as the ones indicated below:
- The principle of responsibility must be complied with, in the sense that you must prove on your website that all necessary measures have been taken to process personal data as required in the RGPD. And, is that now it is not enough to copy and paste the data protection policy published on any website, given that each business will have its own treatment of the data.
- Equally, it will be necessary to account for any security breach produced in your own data, which means that, if for example, we have been hacked by hackers who have accessed the personal data of our subscribed users, we should not keep to the margin, but we must communicate this attack to the competent authority on data protection.
How to adapt my website to protection law
Once we take into account how this new regulation may affect digital environments, we will analyze how we can adapt the web to the new data protection law to meet these new requirements:
- You should also explain if, for example, there are automated processes such as, for example, those that include a user in one segment or another of your list based on the actions that have been carried out.
In the event that you have a blog, if you collect the user data through a contact form, subscription or request some information to leave a comment, everything specified in previous lines affects you fully.
With all this will significantly reduce spam and aggressive advertising when it comes to capturing leads or, at least, that is what is intended.
What do you think about how the new data protection law can affect the web?