Do you want to build a new website or renew with good web design what you already have because you know it is a strategic asset for your business? Correct: Today a well-made site is one of the best tools to get in touch with your audience. But to really work, to be effective, you have to build it carefully. Have you heard about web design? Doing research online you will have found acronyms, acronyms and difficult technicalities. Here is a brief guide with 3 key rules for a good web design in 2018.
There are around 4 billion internet user’s worldwide, accounting for 53% of the total population. These data are enough to understand the importance not only of having a website, but that this is functional, fast and usable by smartphones. This is what web design means: it means, yes, designing sites, but above all it means doing it thinking of people.
A website must bring value to users, just when they are doing research, must be able to communicate with them to provide the answer they are looking for in the times and in the desired ways.
Browsing online and searching for the word web design you come across a series of acronyms, acronyms and technicalities that can be confusing. This is because to design a wide-ranging site, necessary in an increasingly multi-faceted market such as today’s, different skills are required. You cannot expect to entrust the design and construction of your site to one person.
Good web design requires, among the many figures, to …
- UX expert (User Experience Designer) who works to improve usability, intuitiveness and interaction of a web page and therefore to increase user satisfaction. The User Experience includes all aspects of the interaction between the end user and the brand;
- UI designer (User Interface design) that instead takes care of the graphic interface of the pages of a site and therefore of all the visual aspects such as font, scheme, colors and structure;
- Backend developers whose main job is programming on servers and databases;
- SEO expert that shows how to strengthen the visibility of your site, so that it is indexed and positioned among the first results in search engines. The SEO, sometimes underestimated in the construction phase of a site, is instead strategic given the level of penetration of Google among Internet users (equal to 90%). A nice site, but not well indexed by Google is a wasted investment.
These figures specialized in good web design must be joined by others with different skills. For example you cannot think of creating a site without contacting a copywriter, both to avoid ugly (and trivial) spelling errors and to communicate with the right tone.
Making web design, therefore, is a complex job that requires multi-sector knowledge, an integrated way of thinking and strategy and a competent, aligned and complete work team.
How do you do it? Where to start?
Here are three aspects to keep in mind to improve the performance of your website …
1. User centered Photo
Buyer Person Institute Every website must be built from people. Users seek answers and want to be helped to clarify. We must therefore start from their needs and their desires for the design of websites. This is where the Person Buyers enter the field, in-depth profiles of people who are considering buying your service or product. Having effective Buyer Person can be compared to having a good experience of offline shopping, in which we do not wander back and forth in a store, but we know exactly where to go to find what we are looking for. Remember that not all people, however, have the same questions, so you need to build more than one Buyer Person to meet the needs of your entire audience.
2. Mobile Friendly
Having a functional and responsive website is essential, but it is also important that it is optimized for mobile. In March, Google began the process of implementing mobile-first indexing. If until now Google has only analyzed the desktop versions of websites to index them in its pages, now instead are taken into consideration the mobile versions first. This is because more and more people are using the internet from their smartphone, so much so that in some sectors mobile surfing now accounts for more than 80% of the total.
Thinking mobile-first means reversing the traditional way of acting, thinking and building the mobile version of a site first, then moving on to the desktop one. But this does not necessarily mean drastically reducing the content to make them stand in the screen of a smartphone, because you risk the possibility of not being found on Google, but certainly requires an effort to focus on the essential.
We live in the age of immediacy, in which a question must correspond to an answer. We are no longer able to wait and therefore the loading speed of a page makes the difference.
For this reason web design must be designed to be easy, usable, intuitive and quick to load, otherwise the user will leave our site after a short time. In fact, 40% of users leave a page that takes more than 3 seconds to load! But it is also Google that penalizes the slowness: the speed of the web pages is in fact a sign of positioning.
By optimizing a slow website, there are different effects that can be obtained: more pages viewed by users, more downloads, more sales (for e-commerce sites).
These are just a few, but fundamental indications to follow for a good web design. To give importance to the user, to the speed and to the primary role of the piece of furniture, means having the certainty of building a successful website.