How to write a business leaflet
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A business leaflet is a short document designed to promote your products or services. In the UK, leaflets are commonly used for local advertising, event promotion, or brand awareness. To make yours effective, it needs to be clear, engaging, and professionally written.
Start with a strong headline
The headline should grab attention immediately and tell the reader what to expect at a glance. Next, write a brief introduction to your business to explain who you are, what you offer, and why it matters. Keep it concise. Two to three sentences are usually enough.
Focus on key products
The body of your leaflet should focus on key products or services, ideally in paragraphs or bullet points. Highlight the benefits, such as 24-hour emergency callouts or no hidden fees. Include a section on why customers should choose you. Think of this as your selling points.
End with a clear call to action
This should tell the reader exactly what to do next, whether calling, emailing, visiting your shop, or booking online. If you are looking for high-quality folded leaflet printers Gloucester, you can contact professionals such as wheatleyprinters.co.uk/printing-services/marketing-materials/folded-leaflet-printers/gloucester/. Leaflets are perfect for promotional material, such as showcasing tourism.
Add your contact details
Finally, don’t forget to add your contact details, including your phone number, email address, website, and physical address. Keep the tone professional but friendly.
Good design, quality printing, and proofreading will also boost the leaflet’s impact. Done right, a business leaflet can be a powerful way to win new customers and grow your brand locally.
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