No modern business should be without a great website, which is one that provides the perfect platform for showcasing your brand’s USP and helping to build a loyal customer base or generate fresh leads. This means you need to pay great attention to its design.
Focus on the experience
Visitors to your website want to enjoy the experience and not come away feeling frustrated. Craft your ideal ‘customer journey’ by all means, but don’t overlook the essentials such as clear and easy navigation. A specialist in website design Surrey will be able to help you create the perfect blend of form and function.
Of course, you want to ensure your website also performs well in search engine rankings, so check out the latest tips for SEO strategies at Forbes..
Don’t overdo it
It can be tempting to pack in all the visuals and content you can think of; after all, you want to get across just how amazing your brand is! When it comes to website design, however, less really is more.
Keep your web pages uncluttered, with plenty of white space between the text and other content. Rather than big chunks of text, break things up with subheadings and bullet points. This all helps readability and won’t overwhelm your customers. Work with an expert in website design Surrey to ensure you put the information across in an appealing way.
Find a hero
Start your homepage with a ‘hero image’ to instantly grab your visitors’ attention. Contrary to the name, this doesn’t need to be a picture; in addition, a hero image can be a few carefully chosen words, a slideshow, or even an animation. It just needs to pack a visual punch whilst immediately conveying the ethos of your business.