In 5 tips you can find out how to choose a good graphic or understand why it is so important to have a quality logo design, which is distinctive and original compared to all other brands.
Here are all the details …
01. Understanding what the logo represents
Before starting the design of a logo, one must understand what it represents. It is not just a brand, it reflects the company through the use of colors, symbols used, characters and images. A logo must inspire confidence, must provoke admiration and be easily recognizable: this is the work of the designer, creating the identity of the company.
02. Know the principles of a logo design
Now that you know what the logo represents, the next step is to understand what makes an important brand, that is, the basic rules and the basic principles for the design of a brand. The logo must be:
- Descript
- Memorable
- Effective even without color
- Effective even if resized.
03. Learning from failures
Understanding the difference between a good logo and a less successful one, allows to acquire greater knowledge.
For example, let’s take a look at the classic Nike logo created by Caroline Davidson in 1971 for only $ 35, but it’s still a strong, memorable logo, effective, color-free and easily scalable. It’s simple, it represents the wing of a famous statue of the Greek goddess of victory, Nike (perfect for sportswear). The Nike logo is just one of many. Think of other famous brands and check their brand.
What are the characteristics that make them a success in terms of design?
04. Establish your own process for designing a logo
Now that we know what a logo is, the basic principles and rules for its realization, and what are the factors that make a logo a good job, we are ready to start designing it.
For example, the method defined by David Airey in his trademark design process. In short, the process of designing a logo consists of …
- Interview with the client
- Research and brainstorming
- Drawing
- Conceptualization (see point 5)
- Send the draft for the review to the client
- Review and add the final touch
- Provide customer assistance and the vector file with various formats (.ai, eps, jpg, gif, tiff, pdf etc.).
05. Learn to perfect the use of vector graphics software
I advise you to better investigate the potential of the software you use for creating logos and similar works.
Once you have come to brainstorming sketches, you can move your computer work to start digitizing the logo. After creating it in vector, the customer is ready for:
- Review your work
- Ask for any revisions
- Complete the project.
This way you will have successfully completed a professional logo design. Do you have any other suggestions or advice on how to create a professional logo?
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