You might think that your current SEO strategy is already finely tuned, but with algorithms constantly changing, you simply can’t afford to hang on to old and outdated tactics.
With that in mind, here are five SEO tactics that you really need to cut loose.
1. Writing Short-Form Blog Posts
It used to be the case that producing blog content of around 500 words would raise your rankings with search engines, but this is no longer the case. Nowadays you need to produce content of at least 1,000 words to make the best impression and raise your site’s profile.
2. Focussing on Just One Keyword per Web Page
Perhaps you don’t want your site to appear too ‘spammy’, but these days it’s no longer appropriate to stick to one keyword on each page. Use variations of your keyword to garner more attention and raise your website’s profile. If you’re not sure how to do this, simply take a look at Google’s suggestions at the bottom of the search results for your chosen keyword – you’ll be presented with a range of useful options that could make all the difference to your web content, raising your site’s profile in the process.
3. Focussing on Quantity Rather Than Quality
According to a recent article in Forbes, you should always aim for quality in your website content rather than quantity. Aim to produce regular copy, but ensure that it fully engages your readers, as this is the best way to promote your brand.
4. Producing Irregular Blog Posts and Content Updates
Content quality is important, but adopting an irregular schedule for website updates won’t advance your cause with the search engines. Ideally, you should aim to produce as many blog posts as you can comfortably manage, ensuring that website visitors have a good reason to keep returning. If you’re not sure how to go about this, find an SEO agency that can help and advise you – for example, www.elevateuk.com, who specialise in providing SEO services in London and throughout the UK, can help you to produce regular, engaging and relevant content that attracts and retains visitors.
5. Including Duplicate Content Across Your Web Pages
The search engines loathe duplicate content, so check your website thoroughly to ensure that you aren’t committing this grievous SEO sin.