It happens to many people that when they are negotiating, they focus only on talking about the product and its benefits, and it is not bad; But, the time comes when they can’t find the right way to close the business. If this is your case, here you will discover useful tips for closing small business in a practical way.
Something very important when starting a negotiation, is to ask ourselves: How to close business? Very few people think about this before going to negotiation, and it is something that we must keep in mind; remember that everything that starts must end and, in business, closing is one of the most important parts.
Tips for closing small business
Know and listen to your client.
Here are two important things to keep in mind. First, if you are planning a sales process or some other type of negotiation with a potential client, research and analyze beforehand, the needs of that person or company.
This is very important because it will give you a step forward in the negotiation. Take advantage of it to more clearly develop a solid and accurate presentation, in a way that facilitates the closing of the negotiation.
Second, keep in mind that not only you should speak during the negotiation; therefore, once you have given your presentation to the prospect, give them an opportunity to speak and listen without interruption. Many times a client is sold only if we let him speak. Hence, the importance of expressing yourself and feeling heard.
Give demo tips for closing a business
This point applies a lot in sales since one of the best ways to make a sale is through a demonstration. However, beyond a demonstration, what is sought is to challenge the customer; in such a way that, if you demonstrate that your product or service meets the customer’s requirements, a closure will be generated.
How do you accomplish this? Very simple: First, focus on highlighting an important point of your product or service; After you have it, ask the client a question that will generate the closure.
For example: If you are offering cameras, you can ask if I can show you that my camera is the best on the market in terms of definition, would you buy me the camera? In this way, you are pushing the customer to go straight to the closing of the sale.
Get down to the level of your interlocutor
Finally, there is this very interesting point which focuses on understanding the concept of levelling. This is necessary since, for there to be a really fluid conversation and with good terms, it must be established between people of the same category.
Of course, this does not focus on hierarchical or social aspects; With this, you seek to ensure that you are speaking at the same level as your interlocutor. Otherwise, this can be used against you. Remember something, it is only enough to misuse a phrase so that the negotiation goes from successful to failure.
These are the three tips to close a business that can help you in your company, business or in your day to day as a seller. Surely, you will achieve good results by applying them.
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