Are you developing an application and are you wondering if it is innovative enough to attract Generation Z? Here you will find some tips to make sure that it will reach your future audience, capture their attention and keep them hooked.
Generation Z: Meet your audience
First, it is necessary to specify what Generation Z is. This group of consumers includes young people born between 1995 and 2010. It is the generation that follows the millennial calls. In fact, according to the latest research conducted by Bloomberg, it is believed that this new generation will represent 32% of the world population by 2019. These data are very relevant when planning your strategy and start developing your new application. In fact, due to the different differences that distinguish Generation Z from the Millennial, it is important to apply some changes in your current strategy.
However, before developing your plan you must know the preferences, behavior and requirements of Gen Z.
Therefore, we have thought about offering you a list of the main characteristics that identify this new generation …
- They represent the so-called “mobile generation”: According to a recent estimate of the Global Web Index, about 96% of Generation Z owns a smartphone. They were introduced to mobile telephony devices and technology since they were born and grew up with them. In addition, most of them surf for at least 1 hour a day, and approximately half of them spend more than 10 hours on the web
- They grew up with social networks
- They are very impatient. They want speed: It has been measured that the span of attention of Gen Z corresponds to only 8 seconds. In other words, its low attention span does not allow long loading times or broken elements in the application. In case this happens, the user will most likely uninstall the application immediately.
According to IBM:
“62% will not use difficult-to-navigate apps or websites and 60% will not use apps or websites that are slow to load.”
- Adolescents communicate with each other through visual elements: emoticons, images and symbols. Although they send and receive a large number of texts per day, their content is mainly represented by emojis, gifs, stickers, abbreviations and images. As a result, communication and entertainment often overlap.
The text seems to be underestimated to the point that they are not even interested in keeping a record of their conversations. For example, Snapchat and Instagram Stories (images that disappear after 24 hours) are widely used among members of Generation Z.
Useful tips on developing applications for Generation Z
In light of the features presented above, here are some useful tips on developing and designing applications to meet the needs of Generation Z …
1) Make your application “social”
Gen Z feels the need to constantly interact with one another online. Therefore, the development of in-app communication could be the best way to allow them to remain connected to your network without leaving the application.
2) Intuitive design and usability
As the Gen Z wants the application to work fast, its use must be integrated with a simple design and intuitive icons.
- The navigation bar: The platform should be easy to use so they can start using the application without the need of instructions or guides. For this purpose, the navigation bar must present known designs and buttons.
- Usability: If the functions are difficult to find due to complex menus, they will not give another opportunity to your application. Remember that it is very easy to enter the app store and download another application.
- Graphics: Play with the visual elements and take the UX to another level. Use attractive animations and transitions, avoid dark icons and combine them with an attractive and colorful design. Make sure your message is easily understandable and able to capture your attention.
In a few words: make your experience simple, intuitive and visual!
3) Fix the mistakes!
It ensures the best experience not only by offering a simple interface, but also by allowing a smooth navigation through the application. That is, correct errors and keep the application monitored regularly to keep it free of errors. Concentrate on improving the quality of your application and code and … put it to the test!
4) Keep it light!
One of the first things you should consider is the size of your application. Teens take, share and receive tons of photos and videos every day. It seems to be quite simple to run out of storage. Therefore, try to limit the size of your application to prevent users from deleting it due to lack of memory. Research shows that one of the main causes of uninstalling applications is the excessive weight in terms of Mb.
5) “Explode” your audience
Gen Z seems to appreciate promotions, discounts and free content. To access these options and be beneficial for both parties, offers the option to bring contacts to the application by sharing invitation codes. This will boost your user base and increase the notoriety of your brand. In addition, Gen Z users can be used as a lever for word of mouth marketing and promotion of their application. They are also likely to leave comments, therefore, once you are sure that your application is ready and efficient enough, you should integrate it into your social networks. This can help encourage the publication of positive comments and increase your credibility and downloads.
Thanks to this article, now you should be more aware of who Generation Z is and what its main characteristics are. Therefore, you can start developing your application consistently. Make the most of our advice and remember to monitor the performance of the application to check its operation on a regular basis.