If you entrusted to design a logo, there are three minimum elements that you must give your client at the time of making your delivery. During the creative process of a logo or visual identity for a brand, you already had time to define, together with your client, the characteristics of the visual work you have done.
If you are already delivering the work of design a logo, that means that you already had several meetings with the client and surely you were satisfied with the tests that you have sent him.
Now it is your turn to make the delivery of the material (your fees are already on the way) and to do it in the best way, do not forget to give the client these three elements …
1 – The final result in different formats
You must deliver the material in .JPG and .PNG format, but mainly in vector files so that the client can manipulate the image at your convenience.
2 – Accurate colors
Indicates in writing the number of the color palette with the appropriate specifications. Matching a color only with a physical sample or screen will be complicated and will cause that there is no due uniformity in the visual identity of the signature.
3 – Typography
The letter that you used in your creative process should be available to the client, especially if you used some source for the creation of slogans. This also guarantees the visual unit that your client will need in subsequent stages of positioning the brand. Keep reading Understanding White Label SEO