The top five benefits of using digital sign displays2

The top five benefits of using digital sign displays

Catching the eye with dynamic graphics, interactive experiences or high-quality videos, digital signs are an advertising medium that brands are embracing in a big way.

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2018 promises to hold more revolutionary uses of digital signs, as the public has embraced digitisation and wants more. Here are five reasons you will want to go digital with your signage.

More views

Digital displays are viewed 400 per cent more times than static print advertising displays, with the extra benefit that people recall them much better than any traditional media. Eight out of ten customers will enter a shop or your business space because a sign catches their eye, which gives you increased footfall and new potential customers. Once you have people inside your space, digital displays can help to retain customers by reducing the perceived waiting time and customer complaints.

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Increased revenue

Inside your store, digital displays can provide powerful personalised messages to influence your customers’ purchasing behaviour. Around 80 per cent of brands that use digital signs say they increase sales by up to 33 per cent.

Digital signage from suppliers such as can be adjusted with lightning speed, meaning that you can use this flexible medium to share relevant, current content that adds value to the customer experience

Reduce costs

Using digital technology instead of printed signage and display materials can cut costs because they don’t need to be delivered to store every season or stored. Savings can be reinvested into content and graphics for the digital displays.

Quick roll-out

As soon as content is ready, it can be a matter of making one click to roll-out new messaging and graphics across your footprint. New content can be deployed to technology already installed in your stores in minutes, so messaging can be regularly updated and responsive to the latest trends and your promotional calendar.

Better insights

In addition to gaining insights on how customers perceive your products and services through feedback via digital displays, the data captured by the systems operating your digital screens can be synced with sales systems and data from reports on market trends or your CRM system. This will present a richer picture of spending and sales patterns that you can use to better plan and test new strategies.


Brexit fears see a dip in clinical trials2

Brexit fears see a dip in clinical trials

Concern over how Brexit will affect clinical trials and future pharmaceutical regulations seems to be making companies hesitant when it comes to conducting studies in Britain. The number of new clinical trials that took place in Britain in 2017 was 25% lower than the average for 2009-2016.

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After Brexit, regulations on clinical trials in the UK will depend on negotiations with the EU. Manufacturers are anxious that British research data may no longer be accepted by the European Medicines Agency (soon to be relocated from London to Amsterdam) once Brexit has happened on March 29th next year. No-one is yet sure how any UK clinical studies would be treated by the EMA, and a no-deal scenario would mean that the Medicines and Healthcare products Regulatory Agency, formerly affiliated to the EMA, would have to stand alone. This notion is currently part of an industry and public consultation process, and the government is preparing for all eventualities.

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Disruption to drug research and supply

The NHS, known internationally for high-level research and key pharmaceutical development, could end up suffering through lack of overseas investment. Worries over Brexit are already having an impact – American biotech company, Recardio, has halted its British trials of a new heart drug dutogliptin, citing the instability caused by Brexit as the reason for its decision. The government is encouraging UK organisations that conduct clinical trials to evaluate their supply chains ahead of March 2019, and drug manufacturers have begun stockpiling pharmaceuticals. However, the UK health secretary is optimistic about the future, advising hospitals, GPs and pharmacies not to hoard additional drugs beyond their usual levels.

Indecision around Brexit is continuing to cause tension for many in the life sciences sector. UK research organisations that conduct adaptive phase 1 clinical studies, such as, are closely monitoring the situation to assess the possible long-term impact on their industry.

Preparing for all possible outcomes

The Department of Health and Social Care has said that it is confident that a deal will be struck. Dr Ian Hudson, CEO of the UK’s Medicines and Healthcare products Regulatory Agency, has stated that the MHRA wants to retain a close working partnership with the EU, but in the event of a no-deal situation, the UK will strive to continue be at the forefront of public health promotion and clinical research.


Instagram scam targets people who lease their cars2

Instagram scam targets people who lease their cars

Car ownership is almost universal these days and many households have more than one car. Vehicle leasing is a very popular way of obtaining a vehicle and has allowed many households to have access to a vehicle that they could not afford to pay for up front.

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Sadly, any area of growth is attractive to scammers. There are unscrupulous individuals who see this as a lucrative area to make money out of unsuspecting customers.

There are plenty of customers for them to choose from. According to the latest Quarterly Leasing Survey from the British Vehicle Rental & Leasing Association, whilst overall car leasing was down by 3%, personal contracts were up by 12%.

Here is some guidance on how to spot a scam and protect yourself.

Social media scams

It seems that the scammers are posing as lease companies on social media sites and that Instagram is particularly popular. They are posting ads that will appeal most to those who have a less than ideal credit history. People with poor credit scores and little savings will be most attracted to them because they offer deals that do not require a deposit and which require no credit card checks. As a result, those who can least afford it are handing over money to the scammers and receiving nothing in return. The fraudsters are even faking membership of the BVRLA and other industry bodies to make themselves look credible.

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How to protect yourself

If you are looking for legitimate car leasing Leicester brokers such as will always follow rules stipulated by the Financial Conduct Authority. This means that they will always carry out thorough credit and affordability checks which are done to protect you and them. Any company that claims that they do not have to carry out these checks is highly likely to be fraudulent. It is simply not in a lender’s best interests to lend money to people who cannot afford to pay it back. The best option here is to walk away.

Adverts that ‘pop up’ on social media should always be checked out. It is best to shop around for this type of service and to do your own research. Ask friends and family for recommendations and always proceed with caution. If something appears too good to be true – it probably is!

5 SEO Tactics That Its Time to Abandon2

5 SEO Tactics That It’s Time to Abandon

You might think that your current SEO strategy is already finely tuned, but with algorithms constantly changing, you simply can’t afford to hang on to old and outdated tactics.

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With that in mind, here are five SEO tactics that you really need to cut loose.

1. Writing Short-Form Blog Posts

It used to be the case that producing blog content of around 500 words would raise your rankings with search engines, but this is no longer the case. Nowadays you need to produce content of at least 1,000 words to make the best impression and raise your site’s profile.

2. Focussing on Just One Keyword per Web Page

Perhaps you don’t want your site to appear too ‘spammy’, but these days it’s no longer appropriate to stick to one keyword on each page. Use variations of your keyword to garner more attention and raise your website’s profile. If you’re not sure how to do this, simply take a look at Google’s suggestions at the bottom of the search results for your chosen keyword – you’ll be presented with a range of useful options that could make all the difference to your web content, raising your site’s profile in the process.

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3. Focussing on Quantity Rather Than Quality

According to a recent article in Forbes, you should always aim for quality in your website content rather than quantity. Aim to produce regular copy, but ensure that it fully engages your readers, as this is the best way to promote your brand.

4. Producing Irregular Blog Posts and Content Updates

Content quality is important, but adopting an irregular schedule for website updates won’t advance your cause with the search engines. Ideally, you should aim to produce as many blog posts as you can comfortably manage, ensuring that website visitors have a good reason to keep returning. If you’re not sure how to go about this, find an SEO agency that can help and advise you – for example,, who specialise in providing SEO services in London and throughout the UK, can help you to produce regular, engaging and relevant content that attracts and retains visitors.

5. Including Duplicate Content Across Your Web Pages

The search engines loathe duplicate content, so check your website thoroughly to ensure that you aren’t committing this grievous SEO sin.


Silicone Structures, Properties and Uses2

Silicone: Structures, Properties and Uses

Silicones are polymers – large molecules consisting of many repeating smaller molecules – that are inorganic and also known as polydialkylsiloxanes. Due to their many durable and useful qualities, they are valued in a variety of applications.

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General Qualities

What most people think of as silicone is generally a chain of molecules with an inorganic silica and oxygen backbone, and methyl groups are often attached to this. This chemical structure tends to give silicones great stability in different temperatures and around substances that might cause oxidation. Oxidative stress can cause harm to a range of materials as well as lead to disease in the human body. To find out more, see this report from The Guardian.

Other useful properties of silicone include great flexibility and marked resistance to the effects of weather and other chemicals. It’s hardy and relatively inert nature means that it can used in many circumstances, including those where hygiene is important. The chemical structure found in most silicones also means that they tend to be extremely flexible.

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Low Surface Tension

Silicones are generally considered to possess low surface tension and are not easily wetted. However, silicones are able to make each other wet, which gives them the property of being able to form films and surface coverings. This, combined with their flexibility, means that that silicones are uniquely well suited to making a range of silicone hoses with an array of thicknesses and diameters that can be used in medical situations as well as for pumping water, solvents or chemicals. If you want to discover more about what silicone hose manufacturers have to offer, it would be a good idea to contact a trustworthy company in this field, such as Doing some research will quickly reveal what you need to know about silicone hose manufacturers.

Silicones are produced by a number of manufacturers, as they have so many applications in industry, medicine and in the home. They can also be used in the building industry to give masonry protective coatings and can also be usefully deployed as sealants, coatings for paper, adhesives and rubber moulds. They are also used for insulation in electronics and for making consumer goods such as kitchen wares. Silicones are so versatile they have even been used in aerospace applications and as a water-repellent finish for textiles.

Four Industrial Duct Options2

Four Industrial Duct Options

If you require an industrial duct system for your business, whether to control airborne pollution, contaminated substances or dust in its various forms, you may be wondering what options are available and which is best suited for your needs. Let’s take a look the four most common types.

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In considering each of these types of ducting, it should, of course, be remembered that one of the main purposes of your ducting is to keep the employees who work on your premises safe and to meet your responsibilities under the law. In the case of dust, the Health & Safety Executive sets out what you are required to do as an employer to protect your employees.

Welded Flanged Duct

This type of ducting is particularly useful where the substance being passed through the system is highly toxic or is at high pressure, for example. The angle rings which form the rolled flanges allow the ducting to be sealed together extremely tightly, and the addition of a gasket can help to ensure the system is air or liquid tight. It is, however, an expensive option.

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Vanstone Flanged Duct

Similar to welded flanged duct, the main difference here is that flanges are placed at a ninety-degree angle to the ducting rather than being rolled.

Spiral Duct

One of the most commonly used types of ducting is spiral. While it’s a relatively cheap option to buy and is particularly useful where long straight runs of ducting are required, this type of ducting must be made up prior to shipping so can push up delivery costs.

As the name suggests, it is manufactured by creating a spiral from sheets of metal, usually galvanised steel, to create a single continuous tube. The ends are clamped using a variety of methods – three of the most common include the double seam, the reeves snap and the standard snap.

Companies such as provide a range of spiral ducting options.

Clamp-Together Duct

This duct system is a versatile option that is used for the collection of a myriad of pollutants, from the dust created in the paper and wood industry to metal shavings and exhaust fumes.

Each piece is created with the same rolled lip at each end. Once cut, this now straight end is slid into a sleeve to create a telescopic effect.

What is a closed conveying system2

What is a closed conveying system?

There are numerous ways in which materials and substances can be moved around. However, in some instances, such as when the material to be conveyed is potentially hazardous, or needs to be kept sterile, a closed conveying system may be the best method.

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Greater protection and savings

As the name suggests, closed conveying systems enable a greater degree of control. Unlike in open conveying systems, where air is generally taken from the environment and then returned after being filtered, a closed system operates in a much more strictly controlled environment.

This means that gases used for conveying materials can be re-circulated, saving costs at the same time as protecting whatever material is being conveyed from potential contamination or product degradation. It is particularly important when the materials themselves may be hazardous or explosive. In such instances, a closed system is vital and in many cases, a vacuum conveyor would probably be the most appropriate solution to ensure that no leaking or contamination issues occur.

Experts in conveying such as Aptech can design systems which are bespoke to fit individual requirements.

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Typically, a closed conveying system comprises a loop of pipework which prohibits changes in the gases used. A null point positioned after the blower enables the system to work entirely under a vacuum.

In addition, backup filters can be used to prevent systems becoming vulnerable to damage by dust and heat exchangers guard against temperature changes to the gas while the system is in use.

Different types of closed conveyor systems

There are a few different types of closed conveyor systems. One is called a dry-air closed loop conveyor which uses a dehumidifier to top up gas or air, ensuring it remains of a consistent quality to avoid problems associated with moisture creeping into the system.

Another setup is known as a sealed system which is crucial when handling potentially explosive products. Further guidance on the safest methods of conveying can be found on the Health and Safety Executive’s website.

In Summary, closed conveying systems have many advantages and can be designed to fit the specific needs of most products. With so many options available, it is worth consulting the experts in conveying and handling of bulk materials to determine the best solution for your own individual industrial needs.


10 Reasons You Need a Business Website

10 Reasons You Need a Business Website

Most of the time we blindly do things without ever questioning why we do them. When you decide to start a business, you know you need a website, but do you ever question why? Can business be done these days without needing a website? Here are 10 answers to the question of why you need a website:

  1. Online brochure

Big businesses spend huge figures on glossy brochures and postage but with a website, you don’t need to do any of that. Everything about your business can be advertised online, through networking and making connections. Anyone with your web address can see all you have to offer instantly.

  1. More customers

Did you know that almost 2.5 billion people access the internet every day? 90% of those people have bought items online or got in touch with businesses. If you don’t have a website, you are potentially missing out in a lot of sales and a lot of customers.

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  1. Access

That gives you a lot of access to a great many people. Your site could be used to educate and influence potential customers thus giving you greater influence in your field of expertise.

  1. Business goals

Finding content for your site is likely to involve you re-visiting aspects of your business that you haven’t thought about for a while. That could help you to identify fresh goals and directions for your business.

  1. Low cost

A website can be a cost-effective way to launch a business enterprise. You don’t need physical premises, insurance or even keep tons of stock. You just need some cyber space. You can invest the money you save here on hiring web designers and developers to create you an awesome site. For a professional Cardiff Website Designer, visit

  1. 24/7

With a website your business can always be open, 24/7. You don’t need staff or even to supervise it all day every day and yet still be there for your customers.

  1. Customer communication

A website makes it much easier to keep in contact with your customers. Whether you have a feed or a blog, you can keep your customers up to speed on the latest deals, offers, industry news, events, photos and products.

  1. Marketing

Now you don’t have to spend a fortune on marketing as the internet has opened up a whole new era of low-cost marketing that wasn’t there before. A website is an effective way of using many of these cheap marketing techniques to benefit your business.

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  1. Customer support

A website makes it easier for your customers to reach you and vice versa. FAQ sections can save a lot of time for your customers, as well as a ticketing system. Many companies these days streamline their customer support service right from their website.

  • Credibility

A well-designed website with concise, clear and useful content will help convince your customers that you are a trusted, reliable and credible business. An excellent website shows that you are the real deal.